Who can use the REALTOR® logo?

The REALTOR® logo can only be used by members of the National Association of REALTORS® (NAR). This distinction is important because the term "REALTOR®" signifies that an agent or broker is not only licensed in real estate but also adheres to a strict code of ethics set forth by the NAR. Membership implies a commitment to professionalism and ethical standards that go beyond the basic legal requirements of real estate practice.

All real estate agents, regardless of their affiliation with the NAR, cannot use this logo, and it is not available to any affiliated agency without NAR membership. Additionally, simply applying for the logo does not grant usage rights; it is exclusively reserved for those who meet the qualifications for NAR membership. Thus, membership in the National Association of REALTORS® is the key criterion for logo usage, highlighting its association with professionalism and ethical conduct in the real estate industry.