Which two requirements must all advertisements meet according to regulations?

An advertisement in real estate must always contain the broker's name and clearly identify the person or entity as a real estate agent. This is crucial for maintaining transparency and ensuring that consumers are aware of who is promoting the property or service being advertised. By including the broker's name and designation, advertisements help establish credibility and accountability, as the broker is responsible for the professional conduct of their agents. Clear identification also aids in avoiding potential misrepresentation and informs clients of the legal authority backing the services being offered.

In real estate advertising, while elements such as agent photos, logos, client reviews, and direct contact information may enhance marketing efforts, they are not mandatory regulatory requirements. Regulations primarily focus on ensuring that consumers can clearly recognize who they’re dealing with and the legitimacy of the transaction, which is why the inclusion of the broker’s name and identification is vital.