Texas Real Estate Brokerage Sales Apprentice Education (SAE) Practice Exam

Which option must be included in any message sent to comply with sending behavior?

1. A false header

2. An unsubscribe option

3. A promotional image

4. A sample of previous messages

The correct answer is: An unsubscribe option

In the context of compliance with email communication, including an unsubscribe option in any message is essential for legal and ethical standards. This requirement is primarily enforced by regulations such as the CAN-SPAM Act, which governs commercial email messages. Having a clear unsubscribe option allows recipients to easily opt out of receiving future communications, respecting their preferences and autonomy. This practice not only enhances user trust but also helps maintain a positive relationship between the sender and the recipient. The presence of an unsubscribe option demonstrates the sender's commitment to consumer rights and aligns with best practices in digital marketing. Without this essential feature, a message may be perceived as spam, increasing complaints and potentially leading to legal repercussions for the sender. The other options do not relate to compliance standards for messaging behavior and could even be detrimental or irrelevant in the context of respectful and lawful communication.