Texas Real Estate Brokerage Sales Apprentice Education (SAE) Practice Exam

Which image-building strategy can enhance a company's public perception?

1. Substantiating claims

2. Limiting community involvement

3. Prioritizing competitive salary over culture

4. Avoiding media exposure

The correct answer is: Substantiating claims

Substantiating claims is a powerful image-building strategy that can significantly enhance a company's public perception. When a company provides credible evidence and backs its claims with data, testimonials, or case studies, it builds trust with its audience. This transparency fosters credibility and reliability, which are essential for a positive public image. By demonstrating that the company stands behind its products or services with measurable facts, it reassures stakeholders that they are making informed choices. In contrast, limiting community involvement can create a perception that the company is indifferent to social responsibilities and local issues. Prioritizing competitive salary over culture might attract talent temporarily, but it can result in a negative work environment and poor retention rates, ultimately affecting the company’s reputation. Avoiding media exposure deprives the company of opportunities to communicate its messages, share successes, and engage with the public, which is essential in fostering a positive image.