Texas Real Estate Brokerage Sales Apprentice Education (SAE) Practice Exam

What would a business plan's sections on marketing likely discuss?

1. Employee training frameworks

2. Strategies for attracting and retaining customers

3. Internal company procedures

4. Historical sales data

The correct answer is: Strategies for attracting and retaining customers

A business plan's sections on marketing primarily focus on strategies for attracting and retaining customers. This is critical because a well-drafted marketing plan outlines how a business intends to reach its target audience, create demand for its products or services, and maintain customer loyalty over time. Effective marketing strategies may include identifying target demographics, delineating promotional tactics, establishing pricing strategies, and leveraging various channels such as social media, direct mail, and advertising. While employee training frameworks, internal company procedures, and historical sales data are important aspects of an overall business operation, they do not specifically pertain to the marketing function. Employee training might support the execution of marketing strategies, and internal procedures could help streamline operations, but a marketing section is distinctively focused on customer engagement and market outreach. Similarly, historical sales data can inform marketing strategies but does not directly constitute the marketing content itself. Instead, the emphasis is on how the business plans to engage with customers and secure their continued patronage.