What should be included in marketing packets for a seminar?

Including general information about real estate careers and firms in marketing packets for a seminar is essential because it provides attendees with valuable context about the opportunities available within the real estate industry. This information can help to educate prospective agents or recruits about what a career in real estate entails, the types of firms they might be interested in, and the overall landscape of the industry.

Such educational materials can pique interest and encourage attendees to consider pursuing a career in real estate or to engage with the firms being represented. It's beneficial for the marketing packets to serve as a resource that informs potential candidates about the benefits of joining the field, the skills needed, and the resources available.

While personal biographies of brokers could add a personal touch, they are less critical to the overarching goal of educating attendees about the industry itself. Free gifts and discount offers might attract attention but are more promotional in nature and do not provide the substantive information that attendees are likely seeking during a seminar aimed at exploring real estate careers.