What percentage of sales transactions do yard signs account for?

Yard signs are a crucial marketing tool in real estate, often acting as the first point of contact between potential buyers and available properties. The statistic that yard signs account for about 14% of sales transactions highlights their effectiveness in generating interest and leads. This percentage stems from research and surveys that gauge how buyers discover homes, and it reflects the continued importance of traditional marketing techniques in a digital age.

Yard signs not only provide immediate visibility for a property but also convey important information, such as contact details and the status of the property (for sale, under contract, etc.). This makes them a vital part of a comprehensive marketing strategy and underscores the consistent presence they have in the market. Understanding this statistic helps real estate professionals appreciate the impact of physical signage on property sales, guiding them in their marketing decisions.