What is the purpose of web analytics?

The purpose of web analytics primarily revolves around collecting aggregate information about site performance. This involves analyzing various data points such as visitor behavior, traffic sources, page performance, and user engagement metrics. By understanding how users interact with a website, businesses can make informed decisions to enhance their online presence, improve user experience, and ultimately drive conversions.

While options like collecting revenue data, inspecting coding errors, and generating promotional content serve different functions, they do not encapsulate the core objective of web analytics, which is to comprehensively assess and optimize website performance through data analysis. This analytical approach allows businesses to identify areas for improvement, track marketing effectiveness, and make strategic adjustments based on user data insights.