What is the primary duty of REALTORS® in relation to their clients and the public?

The primary duty of REALTORS® in relation to their clients and the public is to continuously strive to remain informed on real estate issues. This commitment to staying informed enables REALTORS® to provide accurate and current information to their clients, which is essential for making well-informed decisions in real estate transactions. By keeping up-to-date with the latest laws, regulations, market conditions, and trends, REALTORS® enhance their professional competence and, in turn, serve their clients’ best interests.

This continuous education and awareness foster transparency and trust, key components in building strong relationships with clients and the community. When REALTORS® are knowledgeable about the industry, they are better positioned to advocate for their clients and ensure compliance with ethical standards. This commitment to professional development ultimately benefits clients by equipping REALTORS® to navigate the complexities of real estate transactions effectively.