What is one option a new broker has when starting their business?

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Purchasing a franchise office is a viable option for a new broker when starting their business because it provides an established brand, a proven business model, and support systems that can quickly help a new broker navigate the complexities of running a real estate office. Franchises often come with training resources, marketing materials, and operational guidelines, which can significantly reduce the risks associated with starting a business from scratch. This support can be crucial for gaining market recognition and credibility in the competitive real estate landscape.

In contrast, while partnering with a competitor might seem beneficial, it can also lead to conflicts of interest and a dilution of brand identity. Hiring only new agents could limit the expertise and experience within the team, which may hinder the office's growth and reputation. Meanwhile, focusing solely on online advertising, while important, does not encompass all aspects required for running a successful brokerage and may not be sufficient without additional strategies in place.

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