Texas Real Estate Brokerage Sales Apprentice Education (SAE) Practice Exam

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What is generally required in unsolicited commercial emails according to the CAN-SPAM Act?

  1. Personal signature of the sender

  2. A valid physical postal address

  3. A unique promotional code

  4. A pre-approval from consumers

The correct answer is: A valid physical postal address

Under the CAN-SPAM Act, one of the key requirements for unsolicited commercial emails is that they must include a valid physical postal address of the sender. This provision is designed to ensure transparency and accountability in commercial communications, providing recipients with a way to identify the sender and a physical location where they can send requests or complaints. The inclusion of a postal address serves to protect consumers by allowing them to verify the legitimacy of the sender and offering a means for recourse if they wish to opt-out of future communications or report violations. While personal signatures or promotional codes can enhance the communication, they are not mandated by the CAN-SPAM Act. Similarly, obtaining pre-approval from consumers is not a requirement but rather a best practice for responsible email marketing. Therefore, the accurate requirement emphasizes the importance of a valid postal address to comply with the law.