What is a vision statement primarily concerned with?

A vision statement is primarily concerned with describing what the organization plans or hopes to be in the future. It serves as a guiding star for the organization, articulating its aspirations and the impact it aims to have over time. This forward-thinking approach helps to inspire and motivate employees, as well as align stakeholders with the long-term goals and values of the organization.

While current operational practices focus on the present functioning of the organization, and outlining historical achievements emphasizes past successes, a vision statement exclusively addresses the desired future state. Detailing employee benefits and company culture pertains more to the internal workings and policies of the organization, rather than the overarching long-term goals articulated by a vision statement. Thus, the emphasis is on future aspirations rather than current realities or historical context.