What is a requirement for opt-out requests under the CAN-SPAM Act?

Under the CAN-SPAM Act, a key requirement for opt-out requests is that they must be honored within 10 business days. This provision ensures that recipients of commercial emails have the ability to easily unsubscribe from future communications, supporting consumer rights and promoting responsible email practices.

The law mandates that once a recipient indicates they no longer wish to receive emails, the sender must process that request promptly, reflecting the importance of respecting consumer preferences in email marketing. By enforcing a 10-business-day timeframe, the CAN-SPAM Act establishes a clear boundary for businesses to maintain transparency and accountability.

Other options do not align with the stipulations established by the CAN-SPAM Act. Responses to opt-out requests do not need to be made within 48 hours, nor are opt-out requests required to be public. Additionally, companies do not have the option to ignore opt-out requests; they must honor them as stipulated by the Act.