Texas Real Estate Brokerage Sales Apprentice Education (SAE) Practice Exam

What is a common tactic to build an email list, especially on social networking sites?

1. Referral Programs

2. Giveaway Campaigns

3. Paid Advertising

4. Email Newsletters

The correct answer is: Giveaway Campaigns

Giveaway campaigns are a widely used tactic for building an email list, particularly on social networking sites. These campaigns typically involve offering a free product, service, or entry into a contest that requires participants to provide their email addresses to enter. This approach not only incentivizes potential subscribers to engage but also enhances brand visibility and reach, as participants may share the giveaway with their own networks. The effectiveness of giveaway campaigns lies in their ability to attract a wider audience who may not be aware of the business or product. By providing something of value for free, businesses can increase their subscriber base rapidly. This tactic fosters engagement and community by encouraging sharing and interaction, which are crucial elements in social media platforms. While referral programs, paid advertising, and email newsletters may also be effective strategies for building an email list, they typically do not have the immediate and widespread appeal that giveaway campaigns can generate within social networks.