Texas Real Estate Brokerage Sales Apprentice Education (SAE) Practice Exam

What are the three basic types of compliance defined in the CAN-SPAM Act?

1. Email, content, and sending behavior compliance

2. Unsubscribe, content, and sending behavior compliance

3. Opt-in, unsubscribe, and email compliance

4. Content, delivery, and response compliance

The correct answer is: Unsubscribe, content, and sending behavior compliance

The correct answer focuses on the types of compliance specifically outlined in the CAN-SPAM Act, which include policies surrounding how email marketing should operate to protect consumers from unsolicited messages. The three types are unsubscribe compliance, content compliance, and sending behavior compliance. Unsubscribe compliance refers to the requirement that all commercial emails must provide a clear and conspicuous way for recipients to opt out of future communications. This is essential for ensuring that consumers have control over the emails they receive. Content compliance involves regulations about what information must be present in the email, such as including the sender's valid physical postal address, a clear statement that the message is an advertisement, and the inclusion of accurate "From" and "Subject" lines that do not mislead recipients. Sending behavior compliance requires adherence to rules about how emails are sent, including prohibitions against using deceptive headers or subject lines, and prohibiting the harvesting of email addresses or the use of bots to generate them. The other options do not accurately capture the framework of the CAN-SPAM Act as it relates to these three precise compliance types.