Texas Real Estate Brokerage Sales Apprentice Education (SAE) Practice Exam

In terms of online shopping frequency, which group has the highest engagement?

1. Weekly shoppers

2. Monthly shoppers

3. Occasional shoppers

4. Daily shoppers

The correct answer is: Weekly shoppers

Weekly shoppers are identified as having the highest engagement in online shopping frequency. This group regularly participates in e-commerce, often browsing and purchasing items on a weekly basis. Their consistent activity reflects a stronger commitment to online shopping compared to those who engage more sporadically, such as monthly or occasional shoppers. While daily shoppers might seem to have higher frequency, it's important to recognize that weekly shoppers represent a significant segment of the market that balances routine purchases with thoughtful selections. They often keep an ongoing relationship with retailers, making them vital for businesses aiming to build customer loyalty and search for targeted marketing strategies. The other groups, such as monthly and occasional shoppers, exhibit less frequent engagement. Monthly shoppers may only make purchases once a month, and occasional shoppers would engage even less frequently, which does not contribute to a highly engaged consumer base for online shopping platforms.