Texas Real Estate Brokerage Sales Apprentice Education (SAE) Practice Exam

How long may a company contact a consumer after their last purchase if there is an established business relationship?

1. 12 months

2. 18 months

3. 24 months

4. No limit

The correct answer is: 18 months

In the context of established business relationships, the correct duration that a company can contact a consumer after their last purchase is 18 months. This is in accordance with regulations that recognize the relationship established through previous transactions. When a consumer makes a purchase, it implies consent for the company to reach out for marketing purposes, reminders, or similar communications based on that relationship. This timeframe is important because it helps to balance the interests of businesses in maintaining contact with customers while protecting consumers from being inundated with unsolicited communications indefinitely. After the 18-month period, businesses typically need to reassess their ability to contact the consumer unless further consent is provided or another transaction occurs, thereby renewing the established relationship. This limit aids in ensuring a respectful and relevant dialogue between businesses and consumers.